Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences

Due to growing concerns for environmental problems and food quality, consumers pay more attention the carbon emission freshness of fresh food. The booming e-commerce also accelerates development dual-channel supply chain. In chain food, are becoming important factors affecting consumers’ purchase demand. This paper focuses on optimal decision reduction pricing, which is investigated by a Stackelberg game-theoretic approach in three sales models (retailer dual channel, producer mixed channel). A two-stage system composed retailer explored. sensitivity analysis comparison carried out. results show following: (1) price, reduction, market demand, producer’s profit, retailer’s chain’s profit under chains same change different levels low-carbon preference coefficient level, respectively; (2) need be determined according value purchasing preferences offline channel. gives some enlightenment decision-making members